Independent Processor editor Sam Gazdziak spoke with Kent Harrison, VP of Marketing and Premium Programs at Tyson Fresh Meats, at the American Meats Conference about the company’s brand new product line, Chairman’s Reserve Prime Pork.
Kent Harrison: What we do with this pork program is we select for quality indicators, primarily marbling. You can tell from this great piece here. It’s a well-marbled product. Color is the other criteria, and third is a pH criteria. So the three things that really indicate pork quality, which then transcend the raw product and goes into the eating quality of the product, which is the key. People want quality fresh pork that we provide second to none. What we’ve done with the Prime Pork Product, and by nature of it having the “prime” name, means that it’s the best of the best. Chairman’s Reserve has already been identified as our best product, our best brand from a quality perspective, and we’ve taken it a notch higher with Prime Pork.