Willow Tree, New England’s premier provider of freshly prepared, hand-crafted poultry pies, deli chicken salads and dips since 1954, today reveals a fresh new brand identity, including redesigned packaging and a refreshed logo. The new branding elements visually reinforce Willow Tree’s fresh, delicious, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them. The goal of the overall redesign, a year in the making, is to update and contemporize the visual elements that instantly represent the Willow Tree brand to customers, while also honoring the brand’s heritage as a favorite and trusted New England brand for over sixty years.
"Willow Tree’s wholesome, delicious foods have been a family favorite for generations,” says Walter Cekala, President of Willow Tree. “The Willow Tree name symbolizes family, quality and value, just as my father, Chet Cekala, intended when he started the company over 60 years ago. It’s important that our brand continues to attract new customers while still communicating our ongoing commitment to providing simple meal options that are thoughtfully created and made with fresh, natural ingredients."