Opening its umbrella to cover an eclectic new group of supporting organizations, the Healthy Fats Coalition (HFC – www.healthyfatscoalition.org) welcomed to its ranks a chef, a pig farmer, a doctor, a camel milk producer and a holistic nutritionist, among others. The HFC is a new educational initiative dedicated embracing healthy fats as an essential part of a balanced diet.
As an awareness campaign, the Healthy Fats Coalition reflects the marked change in how Americans think about the health benefits of healthy, minimally-processed animal fats. The HFC is fostering an enlightened conversation about the food we eat, through news and editorial commentary, social media conversations, opinion surveys and more. Its mission is simple: affirm that animal fats deserve a central place in the American diet and in the popular imagination.