Oberto launches the jerky category’s first ever Pepperoni Jerky
Oberto Beef Jerky, the nation’s leading all-natural jerky brand, will expand its product portfolio this month as it launches the category’s first ever Pepperoni Jerky. Oberto’s category expansion is part of the company’s bigger mission to provide more delicious, convenient, and “better for you” snacking products to enable people to make better choices for a healthier and happier life.
New Oberto Pepperoni Jerky is the truly portable pepperoni snack. It does not require refrigeration – making it perfect for on-the-go snacking and has 11 grams of protein per serving. And like Oberto’s Beef Jerky, the product is all natural.
The unveiling of the Oberto Pepperoni Jerky furthers the brand’s laser focus on differentiating itself in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak). Earlier this year, Oberto unveiled new recipes and enhanced flavors of its signature, best-selling jerky products and expanded its product portfolio by launching its Oberto Trail Mix.
“We are always striving to create the most innovative and best tasting meat snacks for our loyal customers and new customers alike. We think they will be instant fans of the new Oberto Pepperoni Jerky,” said Oberto President and CEO Tom Hernquist.