For the first time ever, jerky brand Jack Link’s is bringing its family-recipe flavors and adventurous attitude to life in an immersive retail store in Minneapolis: Jack Link’s Wild Side. Located in the renovated Target Center, the brick-and-mortar monument to jerky is the perfect place to Feed Your Wild Side, shop for Jack Link’s apparel and try new products.
“Over the past 30 years, Jack Link’s has built an incredible base of highly passionate fans, and now we’re giving them an official clubhouse where they can connect with the brand in a personal way,” said Jack Link’s CEO Troy Link. “The store is part tribute to the traditions that got us to where we are today and the innovations that will take us into the future. It’s a place where fans new and old can get wrapped up in Jack Link’s untamed spirit, and experience hands-on all the wild and wonderful elements our brand has to offer.”