Stellar’s ‘Food for Thought’ Blog wins 2017 Construction Marketing STAR Award
Stellar, a fully integrated firm focused on design, engineering, construction and mechanical services worldwide, has been recognized by the Construction Marketing Association (CMA) annual STAR Awards for marketing excellence in the construction industry.
Stellar received a 2017 STAR Award for its Food for Thought blog, the company’s educational blog focused solely on the design and construction of food processing facilities. The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories each year.
Stellar and its content marketing firm Reputation Ink conceived, strategized and implemented Food for Thought in 2013. The blog addresses the many issues and challenges that face food manufacturers, including refrigeration, food safety, sustainability, planning, automation, operations and maintenance. The blog serves the food industry exclusively, helping drive SEO, capture a niche audience and build Stellar’s reputation as a food industry expert.
“The Food for Thought blog has been instrumental to our marketing and sales success, and is a valuable lead-generation tool for us,” said Justin Bridegan, Stellar’s Marketing Director. “Since the blog launched, it has helped generate millions of dollars in new business for the firm. Our prospects turn to the internet to answer their questions and solve their problems. Over the years, our blog has met that need while positioning Stellar as the industry expert and go-to provider when those prospects are ready to buy our services.”
Food for Thought has previously been recognized with awards from the Jacksonville Business Journal and the Society for Marketing Professional Services. The blog is regularly featured in industry publications such as Food Manufacturing, Plant Engineering, Process Cooling and more.
For more information, visit www.stellar.net.