The Certified Angus Beef brand marks 40th anniversary with barn paintings
Dotted across the countryside from coast to coast, few symbols represent vintage Americana like a heritage barn. The barn is where farm life is centered from generation to generation and, oftentimes, celebrations held. Each barn has a unique story, much like the Certified Angus Beef brand and its family farmers and ranchers.
In 2018, the brand is celebrating 40 years of bringing the best Angus beef to consumers. The Barn Artist, Scott Hagan, of Jerusalem, Ohio, will paint the brand’s logo on 40 barns across America, an old-school marketing approach that’s a tip of the hat to the farmers and ranchers who created the brand in 1978 and lead it today.
“This effort is a tangible symbol of the valuable, and interconnected, roles our partners play in guiding the Certified Angus Beef brand from farm to table,” says Tracey Erickson, vice president of marketing. “It’s an honor for us to join their efforts in honoring our roots – family farmers and ranchers who have always been at the heart of this brand.”
The first barn was painted the week of Jan. 15 in Ocala, Fla., at Baldwin Angus Ranch, which is located along the well-traveled I-75. Hagan will spend 2-3 days at each barn site to complete his work before moving on to the next barn. Gatherings are also planned onsite with the ranchers, brand partners and community leaders, like in Ocala where Sonny’s BBQ served lunch.
“When I look at a barn, I see it as a canvas and a bit of Americana in days gone by,” Hagan says. That’s why he is so passionate about discovering each barn’s unique story and their intricate, historic structures. Through his own 20 years in business, Hagan has painted hundreds of barns across 19 states, including the Ohio Bicentennial logo on a barn in each of the state’s 88 counties leading up to that anniversary in 2003.
Source: Certified Angus Beef