Alliance pushes back against alternative protein's 'clean meat' claims
Andy Hanacek, editor-in-chief: Kay, thanks so much for joining me here at IPPE to talk a little bit about some of the things the Animal Agriculture Alliance is doing with its members and in the industry.
One of the first things I wanted to talk about was this whole “clean meat” movement, as they say. The Ag Alliance has a real problem with that term. Tell me why and tell me what you’re telling processors that they should be doing about it.