To millions of Americans, the name Organic Valley means great tasting, high-quality dairy products from the nation’s well-loved cooperative of family farms. The launch of Organic Valley Deli Meats marks a move from the label of sister brand Organic Prairie. Organic Valley ready-to-eat meats now mean great-tasting organic sandwich boards, snack trays, and hors d’oeuvres platters anytime.
“Busy, health-conscious families want organic options for a quick lunch or snack,” said Brand Manager Ellie France. “These are Organic Valley’s first branded meat products. And we do it right—delicious offerings with no binders, fillers, carrageenan, or added nitrates or nitrites.”