'Tis the season to plan for holiday business with traditional meats, but shoppers also want cultural diversity, unique meal options and meal delivery systems.
Not all traditions are made to be broken. What’s Thanksgiving without turkey, after all? Or Christmas without ham or beef, or Hanukkah without beef brisket? Meat and poultry certainly are the stars of holiday meals, but younger consumers are putting their own spin on recipes, menu kits and meal delivery for new traditions.
“Holidays are closely interwoven with culture and tradition,” says Anne-Marie Roerink, principal and founder of 210 Analytics, based in San Antonio, Texas. “So as much as how we eat, how we shop and how we cook has changed in our everyday lives, we see lots of traditional protein choices during the big holidays, including Thanksgiving, Christmas, New Year’s and Easter.”