DuBreton, third-generation family farming business at the forefront of Certified Humane and organic pork production in Canada and North America, announced today it has achieved a world-wide milestone by surpassing its commitment to raise 300,000 crate-free pigs in three years. This unprecedented move is one of the biggest announcements ever in advancing crate-free pork and represents an investment of more than $40 million to achieve more humane farming practices. This achievement firmly establishes Canada as a global leader in the ethical production of pork and makes duBreton an international role model for respectful agricultural practices, and for helping to save small family farms through artisanal pork production.
To achieve its goal, duBreton did what no producer had ever done before by working with recognized and credible third-party animal welfare certifying organizations including Certified Humane, the Global Animal Partnership (GAP) 5-Step Animal Welfare Program and Canada Organic, and investing in its network of family farms. This includes:
- Ninety-three existing barns were transformed to meet Certified Humane and GAP 5-step farming standards, 72 of which meet both Canada Organic and USDA Organic standards
- Twenty-two new barns were built to meet Certified Humane, and GAP 5-step farming standards, 21 of which also meet Canada Organic and USDA Organic standards
- Two dozen (24) new organic pork farmers were brought into the business
DuBreton has a network of more than 300 family farms in Ontario and Quebec that meet the high standards for Certified Humane and organic pork production. DuBreton provides these farmers with a viable business alternative to selling out to big corporate factory farms. DuBreton enables the farmers to maintain their autonomy, increase their profitability and secure their future success. The farmers are always compensated fairly, without the risk of the uncontrollable highs and lows of pricing in the pork commodity market.
By choosing duBreton pork, Canadian consumers are voting with their wallets to support independent family farms and the best animal welfare and organic farming practices.
“While traditional, conventional or commodity pork farms have pigs that live in crates that are only 14 square feet, our farms in the duBreton network are crate-free and allow the animals to live in groups with plenty of space to engage in their natural behaviors,” says Vincent Breton, third-generation president of duBreton. “We work with like-minded family farmers who believe in the duBreton values and principles of putting the animals, human health and the environment first. We’re changing the face of Certified Humane and organic pork production in North America one farm and one pig at a time.”
“DuBreton is setting the standard for ethically produced pork in Canada, throughout North America and around the world,” says Adele Douglass, founding executive director of Humane Farm Animal Care, the non-profit organization that grants the Certified Humane certification. “We started working with duBreton in 2003 to begin the certification process and they were the very first pork company in Canada to receive Certified Humane status. Consumer demand for meat that is ethically and sustainably raised is continuing to grow, and duBreton has been vital to advancing the pork industry. I, and everyone at Certified Humane, congratulate duBreton on its major achievement of raising more than 340,000 pigs in crate-free environments.”
DuBreton Allows Pigs to be Pigs
Animal welfare practices relating to the meat we eat is a growing concern of Canadians. A duBreton survey reveals that more than two-thirds (67 per cent) are concerned about the ethical treatment of animals. DuBreton believes in investing in organic and crate-free production because the demand for Certified Humane and organic pork is outpacing supply and retailers cannot fulfill the consumer demand.
All of duBreton’s pork is from pigs that are raised with a simple philosophy: Allow pigs to be pigs! The products are from pigs that are raised without the use of antibiotics in crate-free environments with more space, less noise and better air quality. They are fed a high-quality grain diet that contains no animal by-products, and the animals have free access to shelter and hay or straw bedded resting areas as well as the space and ability to engage in natural behaviors.
To show Canadians how it raises and treats its pigs, duBreton created Life of Pigs, a consumer-friendly website at www.LifeOfPigs.com. Featuring short animated videos, Life of Pigs focuses on the differences between pork that has been raised to the Certified Humane and Canada Organic standards and conventionally-farmed pork.