A quarter of consumers say they are unsure about the industry’s animal welfare practices, suggesting an opportunity for transparency and clearer messaging to educate the public.
Award from the AVMA and Merck Animal Health recognizes achievement in advancing the welfare of animals through leadership, public service, education, research, product development or advocacy.
Kinder Ground Chief Animal Welfare Officer Jennifer Walker shares insights on emerging issues and trends regarding the industry’s animal welfare practices and priorities.
Outreach focuses on providing accurate background about what modern animal agriculture is and what producers and ranchers are doing to care for animals.
Emily Ellis, director of communications and content for Animal Agriculture Alliance, discusses the alliance's efforts to correct misinformation about animal welfare practices.
Practicing, maintaining and promoting humane handling and animal welfare not only ensures best practices, but also reassures consumers that their purchases align with their priorities.
With the implementation of legislation like Prop 12 and Massachusetts Question 3, every worker in the meat supply chain must be properly informed on all best practices for humane handling of livestock and poultry.
When handling their livestock, operators must ensure the welfare of their animals. Dr. Kurt D. Vogel, director of the Humane Handling Institute and associate professor–animal welfare and behavior in the Department of Animal and Food Science at the University of Wisconsin-River Falls, discusses best practices and current issues related to humane handling.
Within the 62 enforcement actions, most were related to cattle (48.4%; 30 of 62), followed by swine (40.3%; 25 of 62), sheep (6.5%; four of 62), and goats (4.8%; three of 62).