Georgia-based Wayne Farms has announced that Sam’s Club stores in 19 states will begin carrying the NAKED TRUTH Premium Chicken brand, starting this week. Kicking off the brand with fully cooked, sous vide prepared, Flame Grilled Chicken Breasts, consumers can expect superior texture, moisture, flavor, convenience, as well as Step 2 animal welfare certifications through the Global Animal Partnership (GAP). The new offering leverages Wayne Farms’ extensive track-record of success and performance in the foodservice category by bringing that knowledge to consumers who want to achieve restaurant-like results in their own homes. It’s also an excellent option for interested retail deli and foodservice customers, as well—and the company is poised to deliver a product that meets those needs.
“This product provides more than just an amazing culinary experience. It also offers responsibility, transparency, and all of the features that premium chicken products should offer,” said Tom Bell, vice president and general manager of prepared foods at Wayne Farms.
According to Bell, each individually-wrapped, fully cooked and frozen, five-ounce chicken breast fillet features authentic grill marks and sous vide preparation, making it simple to finish in a microwave, conventional oven, or sauté on a cook top, without drying out—a hallmark and key advantage of sous vide cooking. The all-natural product contains no artificial ingredients, preservatives, nitrates, nitrites or gluten.
Package features include:
- Fixed-weight, 1.875 lb. total weight, with UPC Code for flexible merchandising
- 6 Individually wrapped breasts
- Stand-up gusseted bag with full color photography for easy shelf placement
- Resealable outer package
- Brand story
- Heating and serving suggestions
- Nutritional Information
Animal Care Practices
NAKED TRUTH Premium chickens are 100 percent raised on family farms in Southeast Alabama—in the heart of poultry country—on a vegetable- and grain-based diet and are never ever given antibiotics of any kind.
Proof of care is provided through an independent third-party, Where Food Comes From, which audits for compliance with Global Animal Partnership (GAP) Step 2 Rated requirements. Under the program, chicken houses have:
- Increased light intensity;
- Enrichments to further support natural behavior;
- Fewer chicks placed, which means less density.
Enhanced farm record keeping is one of the many features of the program, which strives for continuous improvement, and NAKED TRUTH farms have met over 100 standards to earn and maintain Step 2 certification. Coming in 2019, chickens for the brand will be harvested using controlled atmosphere stunning to humanely render chickens unconscious, prior to processing.
Retailer and Consumer Support
Overall product sales will be supported with in-store demonstrations, point of sale promotional materials, brand website at www.nakedtruthchicken.com, and consumer support. Suggested retail price for the new product is $12.98.
Source: Wayne Farms
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