Portuguese Beef hopes to conquer new markets thanks to a project focused on how to differentiate Portuguese indigenous beef products and trigger demand with Protected Denomination of Origin (PDO), whose production is developed from a diet in natural pastures.
The aim of the Portuguese Beef brand is to make the Portuguese indigenous breeds (especially the Arouquesa, Barrosã, Cachena, Marinhoa, Maronesa, Minhota, and Mirandesa breeds) known and promoted. Since last year, the Portuguese Beef brand has attended international fairs in markets such as Canada, Luxembourg and France.
In 2019, the project will continue to be present at international fairs in other markets: Germany and the United Kingdom. In Germany, the brand will be present at HOGA - Hotel, Gastronomy & Catering from January 13 to 15 and in the United Kingdom at The International Food & Drink Event from March 17 to 20.
In the European markets, the brand has also held Private Professional Exhibitions, which consist of meat tastings from the seven breeds promoted by the brand. This action is mainly directed to importers, press and opinion-makers of agri-food sector.
These activities are part of the internationalization project of the Portuguese Beef project, co-financed by the Operational Program for Competitiveness and Internationalization of Portugal 2020, within the scope of the Support System for Collective Actions (SIAC), an investment of €426,637.00, 85% co-financed by the European Regional Development.
Source: Portuguese Beef