Columbus adds craft beer to its craft meats
Columbus Craft Meats has always delivered unique flavors and varieties for its adventurous, bold consumers and the company's newest product launch adds the boldest flavor yet, India Pale Ale. Columbus partnered with its neighbor, Faction Brewing, to bring this exciting product to market.
The new Columbus India Pale Ale Salame has notes of sweet pepper, citrus and spicy hops for that classic IPA taste and has no added hormones and no artificial colors or flavors.
"Craft beer continues to grow in popularity and we wanted to celebrate that in a uniquely Columbus way," said Henry Hsia, director of marketing at Columbus. "The new Columbus India Pale Ale Salame is perfect for our adventurous consumers looking to try something new or upgrade their charcuterie boards."
The new 8-ounce Columbus India Pale Ale Salame can be found in select retailers across the country and is priced around $7.99.
Source: Columbus Craft Meats/Hormel Foods