Family-owned companies team-up to offer a Philly culinary treasure

Wellshire Farms, an established and respected leader in the all-natural and organic meat space announced a partnership with The Philly Roast Pork Company to distribute their all natural products to retailers across the U.S. The first item to be featured in this family-owned partnership is Mastrocola’ s Famous Philly Roast Pork, an Authentic Seasoned Fully Cooked Italian Roast Pork, made from pork raised without antibiotics.

The genesis of The Philly Roast Pork Company is the result of a small chain of Italian delis located in the suburbs of Philadelphia, owned and operated by Mike Mastrocola. Mike was born in Italy in the province of Benevento. At the age of 19 and as a master craftsman in the shoemaking trade, he left his family to start a new life in the U.S., where he would own and operate several businesses. In 1979, Mike's passion for great Italian food led him to open his first Italian deli. With annual visits back to Italy to visit his father in the province of Arezzo, he was inspired by the rustic Tuscan setting to create a recipe which would be his signature menu item, Italian Roast Pork.

“The Mastrocola family is thrilled with the local collaboration”, said Mike Mastrocola Jr., Brand Ambassador. “We lost my dad in December at the age of 81, but he was very excited and actively involved in Wellshire Farms taking the Mastrocola’ s Famous brand to the next level, said Mike Jr. “As a deli owner, my dad had a genuine interest in his customers and knew his Italian specialties would be served for their family and friends at their most important events. He worked tirelessly to ensure his products were of the highest quality and this authenticity is reflected in the recipes he created for the marketplace.”

“Wellshire is proud to partner with a local, family-owned company such as The Philly Roast Pork Company.” says Jessica Colameco, Vice President of Marketing for Wellshire Farms. “For over 20 years, Wellshire has taken great pride in assisting the local community and local entrepreneurs in any way we can.”

Mastrocola’ s Famous Philly Roast Pork is currently available at Whole Foods Market locations in the Mid-Atlantic region, which includes PA, NJ (Princeton, Marlton and Cherry Hill), OH, MD, VA, DC, and KY.

“Mastrocola’ s Famous Philly Roast Pork is an outstanding product,” compliments Gavin Mutter, Vice President of Sales for Wellshire Farms, “we look forward to distributing this product across the country in the future.” The product is offered in the Prepared Foods Dept. in Grab & Go packs, served on the Hot Bar, and available on the Sandwich Menu.”

Source: Wellshire Farms

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