Rastelli Foods launches the Moving Mountains Meatless Burger in the Middle East
Rastelli Foods, an industry-leading corporation supplying the finest hotels, restaurants, institutions and retail markets, today announced that it has partnered with leading British plant-based meat company Moving Mountains Foods in a partnership worth $12 million over three years. Rastelli Foods will be launching the Moving Mountains Burger to restaurants in the Middle East.
With the demand for plant-based and food-tech options growing, the Moving Mountains burger is set to be the most impactful food invention of the century, which has taken a team of leading U.K. scientists, chefs and farmers more than three years in a lab and over 500 test-kitchen recipes to create the final product.
The future of eating well for health and for the planet, Moving Mountains’ plant-based meat requires less land, less water and produces less greenhouse emissions than animal meat. It looks, smells and tastes as indulgent as regular meat so it can be enjoyed 100 percent guilt-free. Not a veggie burger, Moving Mountains allows an experience so akin to animal meat, it will convert even the most committed carnivores.
Every Moving Mountains Burger is 100 percent plant meat, zero percent cow and looks just like a regular patty. When cooked in the pan or BBQ, it sizzles, smells and browns just like the very best juicy burger.
Simeon Van der Molen, founder of Moving Mountains, says, “We’re so pleased to be expanding outside of Great Britain and launching the U.K.’s first-ever plant-based meat burger into the Middle East. This marks a huge leap in innovation for humanity and will allow consumers to bite into a future of food technology that is better for their health and the health of our planet.
Van der Molen told NME.com, “Our 100 percent plant-based meat burger has taken scientists, chefs and farmers over three years to make and is the closest replication to animal meat in the U.K., but requires less land, less water and produces less greenhouse emissions.
“The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.”
Tony Rastelli of Rastelli Foods Group says, “Rastelli has been providing premium foods in the region for many years. The addition of Moving Mountains® Burger to our product portfolio comes at a great time as we are seeing a growing demand for meat substitutes in the Middle East. The Moving Mountains® Burger really smells and tastes like meat but is completely plant-based. It’s the best alternative to meat that I have ever tried. I’m confident that consumers in the region will love it.”
Source: Rastelli Foods