FAIR Labels Act would require cell-cultivated and plant-based protein products to include a disclaimer, noting the product in its final form was not derived from a live animal.
Following years of rapid growth and strong investment, the plant-based meat category is entering a new phase: one less defined by novelty and more by performance.
As sales decline, plant-based meat producers are focusing on everyday use cases, improved product quality and transparent ingredient panels to drive repeat purchases.
Draft guidance intends to provide industry with best practices for naming and labeling plant-based alternatives to eggs, seafood, poultry, meat and dairy.