The North American Meat Institute’s Board of Directors this week adopted new vision, mission and values statements during the Meat Industry Summit in Carlsbad, Calif. The Meat Institute in 2018 convened a working group composed of association members, led by a facilitator, to develop the new, forward-looking vision and mission statements and core organizational values.
“The Meat Institute’s adoption of new vision, mission and values statements reflects our members’ recognition of the profound responsibility we have to our employees, communities and consumers,” said Meat Institute President and CEO Julie Anna Potts. “With these new statements and guiding values, we, as an organization and as an industry, commit to redouble our efforts to improve collaboration, build and maintain alliances across the food and agriculture sectors and leverage the resulting networks to communicate with consumers in credible, transparent ways.”