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Meat and Poultry Industry NewsSeafood

SeaPak expands product line, launching the brand’s first sustainably sourced, restaurant-quality calamari

By Industry News
SeaPak Calimari
July 22, 2019

Renowned for quick-and-easy frozen seafood options that fit busy, on-the-go lifestyles, SeaPak Shrimp & Seafood Co., is adding calamari with tomato romano sauce to its product mix.

The launch, which includes a major rollout at Kroger stores, will bring the new product to select retailers across the country.

“Seafood lovers have been waiting for this for a long time,” said Kristen Beadon, Director of Marketing for SeaPak. “For years, our research has shown consumers are interested in convenient, restaurant-quality seafood options that they can prepare and enjoy at home, so we can’t wait for them to try our new SeaPak Calamari!”

Beadon called the company’s new product a category disruptor that will provide yet another ultraconvenient solution for busy consumers looking to enjoy seafood more often.

SeaPak Calamari is the perfect combination of flavor and texture, making it an obvious choice for a hassle-free appetizer or high-protein snack, especially with outdoor entertaining season now in full swing. The product sells for an MSRP of $8.99 per package and can be found in the frozen food aisle at selected Kroger, Albertsons, Safeway and Tops locations across the U.S.

Source: SeaPak

KEYWORDS: seapak

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