It used to be that people said it was impossible to make a meatless burger taste like meat. Then they said it would be impossible to make a meatless burger economical. Now that these types of meatless burgers have arrived, they are saying it is impossible to keep them in stock. Impossible Foods, the current darling of the alternative-protein producers, is on a roll, and the meat industry is taking notice in a big way.
Recently, Tyson Foods announced it was entering the market. Within a year, Tyson plans to introduce a number of plant-meat hybrid products. Beyond Meat, another leader in the plant-based “meat” industry had its IPO last month. Shares of the company were initially priced at $25. Six weeks later, the shares were trading at more than $150 per share.