Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, is entering competitive barbecue. The company is excited to announce its partnership with an elite team of well-known pitmasters who will compete in signature events including the Memphis in May International Festival and the American Royal World Series of Barbecue using products from the Tyson Fresh Meats portfolio of brands.
Barbecue is seeing tremendous growth as its popularity continues to rise – both on the barbecue circuit and in backyards across America. Tyson Fresh Meats hopes to capitalize on the category’s popularity through this partnership, ultimately driving barbecue sales across retail and foodservice.