For most companies, diversification of product mix can be a life-saver when traditional products fall temporarily out of favor. However, adding lines and operational capabilities to fill gaps in a portfolio isn’t something that can be planned and executed overnight. The most successful approach to long-term success is a long-range plan. Take the journey of Oakwood, Ga.-based chicken processor Wayne Farms’ South Alabama operations, as fantastic evidence of this approach.
“Historically, Wayne Farms had been a big-bird company,” explains Brad Williams, Wayne Farms South Alabama region manager. “However, to be successful over time, we need to be able to take opportunities in big- and small-bird business; to deal with the ups and downs of the market, we needed to be more diversified.”