The demand for grass-fed beef in the United States continues to grow. While overall sales for the product remain small compared to conventional beef, the sales growth for grass-fed beef has had an enviable track record for the last several years. As consumers continue to purchase grass-fed beef, companies like Verde have grown along with the demand.
Verde Farms has been in business for 15 years and was one of the first companies to really focus on the grass-fed beef market. The company has noticeably changed in order to meet the demand. In recent years, it has expanded its front office team, added new products, accepted a substantial outside investment from a minority partner and opened its first processing facility.