Perdue replaced a planned product-focused ad campaign with a new selfie-style video ad campaign featuring Chairman Jim Perdue instead to thank the people on the front lines of food production and delivery who are busy working during the COVID-19 pandemic.
Standing in front of one of the company’s branded trucks, Mr. Perdue thanks everyone from farmers to shelf stockers — “folks who are rarely seen, even more rarely thanked, yet they’re always there when we need them the most.”