By Santosh Kumar, Senior Research Consultant, Fact.MR
Nutritional composition, which significantly influences consumers, suffices as a fundamental differentiating factor between grain-fed and grass-fed meat. Grass-fed meat has 100% of the nutrients required for humans in the perfect balance and is often associated with health benefits. Whereas, the market's conventional counterpart, grain-fed meat, is presumed nutritionally deficient. Grass-fed meat - being a more salubrious meat alternative - is steadily gaining traction among meat-consuming nations. However, the steady growth trajectory is being obstructed due to the unanticipated outbreak of COVID-19. The travel restrictions imposed by national governments on the back of the pandemic are impeding the import and export activities thus thwarting the projected growth trajectory.