Aptar Food + Beverage, part of AptarGroup, Inc. and a leader in a broad range of food protection solutions and proprietary active packaging systems for seafood and fresh-cut fruits and vegetables, has launched its SEAWELL Protective Packaging System with a leading national retailer in more than 3,800 store locations. A first-of-its-kind active packaging solution, the SeaWell system is designed to preserve seafood freshness and maintain optimal quality from sea to table.
The proprietary SEAWELL active packaging system features integrated technology that absorbs excess liquids that would otherwise accumulate around the seafood, causing potential product breakdown and negatively impacting shelf life. It utilizes a proprietary blend of direct food-contact-safe absorbent materials that trap excess fluids inside patented pockets or wells, which are integrated into the packaging and hidden by the seafood product. This innovative technology and packaging design separates the seafood from excess liquids, reducing the rate of microbial growth and chemical degradation. The SEAWELL system improves freshness and visual appeal, absorbs odors, and enhances safety by reducing overall bacteria count and mitigating cross-contamination in the kitchen. In fact, in a challenge study on scallops, the SEAWELL active packaging system provided a 3 log (99.9%) reduction in aerobic bacteria through day 13.