Revenue opportunities abound for traditional meat and poultry processors in the plant-based sector, but operators must first master the category’s unique dynamics.
It’s a juicy time to be in the U.S. plant-based meat market.
Sales are surging with 2019 revenues totaling $939 million, up more than 18 percent from $794 million in 2018 and about 38 percent from $682 million in 2017, according to the Good Food Institute, a Washington, D.C.-based nonprofit think tank that promotes plant-based and alternative protein meat, egg and dairy products.