Verde Farms, the pioneer and leading U.S. provider of 100% grass-fed, 100% pasture-raised, organic beef for retail, club, and foodservice, has nearly tripled its workforce in the last 18 months. Following minority investment from Manna Tree Partners, completion of its Series A, and its highest annual sales increase to date (31%), Verde is intensifying its focus on team growth, including the addition of corporate leaders across the organization with deep meat and CPG experience.
Verde was pleased to expand its board with Johnsonville’s CEO Nick Meriggioli in October 2020, and most recently has welcomed Jane Sinclair Hilk as the board’s 5th member. Jane is a proven marketing leader with roles including SVP of Oscar Mayer and CMO at Kraft Foods, where she led a $3.6B, 450-employee division in addition to a 400-employee marketing and marketing services function. Their experience, along with board member Brent Drever of Manna Tree, has offered valuable insight and resources to Verde’s organization, from sales relationships and marketing expertise to operational assistance. To strengthen organizational development internally this year, Verde has appointed Haily Lai as Vice President of Human Resources, the first senior-level role of its kind.