Land O’Frost, Inc., one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty meats, announced a brand re-design and three new mouthwatering flavors for its Bistro Favorites deli meat brand. Bistro Favorites is one of the fastest-growing natural deli meat brands, reaching 42% growth in consumer sales in 2020. The brand attributes this success to the increase in at-home meal prep over the past year, while also satisfying a previously unmet need in the natural meat segment: pairing artisanal quality and unmatched taste appeal with all natural ingredients. On the heels of this growth, the redesign and expanded flavor options reinforce Bistro Favorites’ focus to go all in on its unique position in the category as a hand-seasoned, flavor-forward lunchmeat.
The Revamped Design
Over the past year, more people than ever have prepared meals at home, with 71% of Americans stating that they will continue this trend after the pandemic. The revamped Bistro Favorites brand and new artisan flavors are designed to make everyday sandwich and meal prep at home a more enjoyable and tasty experience. The new design includes a uniquely crafted, hand-drawn Bistro Favorites logo to evoke a modern bistro, while life-like ingredient and sandwich imagery provide inspiration and a reminder of the brand’s unique, handcrafted offerings.