Beyond Meat Inc. announced that the highly anticipated new version of its iconic Beyond Burger will arrive in grocery stores nationwide beginning the week of May 3rd. The latest and greatest Beyond Burger, which offers impressive advancements in taste and nutrition, will be sold in a 2-pack, the brand’s first-ever value 4-pack (MSRP: $9.99) and a 1lb. Beyond Beef pack.
“We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers,” said Dariush Ajami, Chief Innovation Officer, Beyond Meat.