K2 Ventures, a Boston-based startup that launched a new snack brand called Brave Good Kind (BGK) earlier this year, announced the debut of its Tender Chicken Bars, available in three succulent flavors: Original, Teriyaki and Hot Honey. Made with nourishing ingredients such as antibiotic-free chicken and spices, the chicken bars are a better-for-you snack that offer clean and sustained fuel while at work or during on-the-go adventures like hiking, running and road trips.
According to a 2020 report, the North America protein bar market size was valued at $2.6 billion in 2019 and is projected to grow to more than $7 billion in the next six years. The meat bar is one of the fastest growing subsegments, as consumers are looking at meat bars for nutrition and/or meal replacement; however, most options are made from beef. Not only does beef have high saturated fat content, it also has the highest carbon footprint of all food sources. According to a study published by Joseph Poore and Thomas Nemecek (2018), one kilogram of beef results in 60 kg of greenhouse gas emissions; two and a half times more than lamb, and 10 times more than chicken. Additionally, consumers often face poor product experience, given traditional jerky bars are tough, hard to chew, and not elegant to eat.