Beef + Lamb New Zealand, which represents New Zealand’s beef and sheep farmers, reported strong growth and increased demand for its grass-fed, pasture-raised beef and lamb. Despite significant export and supply chain disruptions, New Zealand’s red meat exports reached a record high of $9.2 billion last year, with the U.S. leading beef export volume growth across all key global markets.
Beef + Lamb New Zealand saw double-digit percentage increases in quantity (15%) and value (34%) of grass-fed beef exported to the U.S. in 2020, signifying high demand and growing preference for New Zealand grass-fed beef.