Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness.
American appetite for grass-fed sustainably raised New Zealand beef and lamb is growing. Lamb and beef exports to the US have lifted by 41 percent and 5 percent respectively, compared to the 2019-2020 season, with chilled beef lifting by 62 percent. To build on the momentum in the U.S., B+LNZ and Silver Fern farms crafted several campaigns designed to capture the hearts and appetite of "Conscious Foodie" consumers.