During his keynote presentation on global, regional and national regulations at the la Cumbre Avícola Latinoamericana (Latin American Poultry Summit) held during the 2022 International Production & Processing Expo, Osler Desouzart, CEO of OD Consulting, remarked that Latin America has gained a good position in the international poultry market. He commented, “Although the international market now includes the street in which you live, it is no longer a local, international or global market. Instead, it is a glocal market.”
“Today in the market, a competitive price, quality and flexibility to serve the client are no longer distinguishing attributes, but the minimum necessary to enter a market, and mostly, to stay in the market,” he said. The new values of the consumer, and the passwords for success, are traceability, certifications, food safety, health concerns and sustainability (e.g., social, economic and environmental value), as well as animal welfare. Desouzart went on to mention that consumers want to know what they are eating, where it comes from and how it was produced. They also want a guarantee that the food is safe for their health and the environment and that the meat comes from healthy, well-treated animals.