JBS USA has announced the launch of Pound of Ground® Crumbles® frozen uncooked ground beef. A first-to-market dinner solution, Pound of Ground Crumbles cooks from frozen with no thawing or planning ahead, helping solve the age-old question, “What’s for dinner?” with a ready-to-cook frozen ground beef.
From personal experience as a busy parent combined with a background and knowledge in product development for food companies, Heidi Meyer, creator of Pound of Ground Crumbles, saw a crucial gap in offerings for ground beef.