FoodTech start-up, BioBetter, Ltd., has assigned a new role for the much-maligned Nicotiana tabacum plant upon discovering it can overcome the greatest hurdle in cultured meat—that of scaled production. Working behind the scenes of the emerging cultured meat industry, BioBetter is repurposing tobacco plants to create the growth factors necessary for the cellular development of cultivated meat. This landmark botanical breakthrough could significantly reduce the cost of cultivated meat and advance it rapidly to scale-up.