FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and 16 other restaurant concepts, has announced a new development deal to expand into Israel with 10 new franchised locations. Franchisee F and J Master License LTD. is leading the deal to bring Johnny Rockets to the country with the restaurants set to open over the next 10 years.
“The demand for all-American fare continues to grow in Israel,” said Taylor Wiederhorn, chief development officer of FAT Brands. “We saw great opportunity in partnering with F and J Master License LTD. and their real estate portfolio to capitalize on this by bringing one of the most iconic American burger brands to the country, Johnny Rockets. On an international level, we continue to invest in the Middle East market, which enjoys strong performance in the region across the FAT Brands portfolio.”