Zaxby's, the premium quick-service restaurant brand founded in Athens, announced that Patrick Schwing has been named chief marketing & strategy officer. He joins Zaxby's from Inspire Brands, where he has served as Arby's chief marketing officer and president of the Franchise Association for more than two years. In his new role, Schwing will oversee marketing communications, loyalty, e-commerce, R&D, and media, including digital and social to help the organization architect its future growth plans.
"As Zaxby's focuses on brand and culinary differentiation, we are excited to add Patrick to our world-class executive team," said Bernard Acoca, Zaxby's CEO. "Patrick's global brand experience, having worked for both top-tier CPG and QSR organizations, and his proven track record in effectively addressing consumers' needs through insights, new products, and technology innovation, will serve Zaxby's extremely well as we seek to attract new audiences and build even greater guest loyalty over time.