The Very Good Food Company Inc. has announced that as part of its succession plan, Matthew Hall has stepped down as interim co-chief executive officer and as a director of the company but will continue to support VERY GOOD in an advisory capacity. Parimal Rana, a seasoned food industry professional and Very Good's vice president of operations, is assuming the role of chief executive officer and will also join VERY GOOD's board of directors.
With today's announcement, Hall commented on the progress VERY GOOD has made in recent weeks, and on the company's leadership succession plan: "We've made notable headway in our effort to stabilize the business and it's the right time for Parimal to assume the role of CEO. Considering Parimal's deep understanding of the plant-based food industry, his impressive operational background, and most importantly his proven leadership capability within VERY GOOD, he is well prepared to build on the operational improvements that have been put in place and to realize VERY GOOD'S future growth potential."