Superior Livestock Auction and Zoetis are collaborating to offer BLOCKYARD technology to cattle producers, providing a central, consistent digital source of information for every animal. For cattle buyers and sellers, that means an easy way to access and share cattle records in real time.
BLOCKYARD provides access to a digital copy of an animal, so wherever an animal goes, its data can follow. The platform securely transfers and validates cattle records, like management data and genomic predictions, on individual animals or groups via a permission-based system. This helps producers understand the value of animals and securely share accurate production, health and genomic information.