Hooray Foods has announced its new version of the plant-based bacon is arriving at grocery stores and food service nationwide. The bacon offers improvements in texture, flavor, and nutritional profile.
“Since our debut in late 2020, we’ve been focused on reaching meat eaters and flexitarians because they are a key demographic in driving our mission of creating a healthier planet going forward,” said Sri Artham, CEO and founder of Hooray Foods. “Taste has always been the greatest barrier to people trying plant-based meats, so from the moment our original bacon hit stores, we knew there was more work to be done.”