Old Trapper has renewed its sponsorship deal with “The Jim Rome Show” on CBS Sports Radio for the fourth consecutive year.
Airing from September 2022 through June 2023, the partnership includes sponsored features, podcast integration and social media promotion of Old Trapper beef jerky. A highlight of the campaign is the integration in a custom “What’s Your Beef?” segment, where once a week Jim Rome discusses rivalries, beefs and clashes in all things sports.