Hormel Foods Corporation, a Fortune 500 global branded food company, is announcing the appointment of Scott Aakre as senior vice president of Brand Fuel, the company’s newest center of excellence focused on consumer insights and innovation for its portfolio of more than 30 leading brands.
Aakre’s appointment follows the company’s recent announcement of an operating model evolution that includes a new retail segment, powered by a Brand Fuel center of excellence. Brand Fuel will be the hub for innovation, consumer and shopper insights, brand diagnostics and supporting technology to enable connections with consumers where and how they shop and eat. This center will also house the Digital Experience Group, the e-commerce and digital content team that supports the company’s brands and businesses in the virtual marketplace.