IFF is announcing the global launch of its next generation plant-based protein – SUPRO TEX – to accelerate growth in the meat alternative category beyond ground meat burgers. This new solution unlocks the door for rapid innovation in the meat alternative space because of its unique texture and versatility. SUPRO TEX provides a very similar texture to chunky pieces of whole muscle animal protein in an easy-to-use format that does not require major capital investment for manufacturers to begin production. Made in irregularly shaped, the new 80 percent protein SUPRO TEX is based on soy protein, a complete, high-quality protein, comparable in quality to animal protein. As a dry product, it eliminates the need for a cold supply chain, simplifying and reducing shipping costs and storage.
“What makes SUPRO TEX stand out in the plant-based space is – for the first time, meat alternative manufacturers can make tender, plant-based protein, whole muscle pieces or chunks without the need for major capital investments or a refrigerated supply chain,” said Michel Mellema, global innovation director of IFF’s RE-IMAGINE PROTEIN program. “This is the latest from IFF’s RE-IMAGINE PROTEIN program, where we accelerate the development of breakthrough ingredients and technologies to meet the needs of our customers and consumers. By combining science and creativity, we’re developing an end-to-end portfolio of plant-based solutions that pushes past traditional boundaries to change the way people eat.”