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Meat and Poultry Industry NewsNew Consumer ProductsBurgers

Meat District partners with Los Angeles Rams to introduce The Champ burger

"The Champ" burger is currently available across Southern California.

By Industry News
Meat District partners with Los Angeles Rams on The Champ Burger
November 4, 2022

Meat District, the creator of butcher-crafted premium fresh and frozen burgers, and the defending champion Los Angeles Rams are proud to announce a multi-year partnership that kicks off with the introduction of "The Champ" burger which is now available across Southern California.

The Champ burger, made from the premium steak cuts of chuck, brisket and short-rib angus beef, will be easy to find in the meat aisles as it features Meat District's unique co-branded packaging with a striking neon LA Rams logo design front and center. Shoppers can have their very own LA Rams butcher-crafted premium burger.

"We believe The Champ Burger is one of our finest creations and are thrilled to be able to make them available to fans across Los Angeles and Southern California," said Zack Levenson, chief operating officer of Golden West Food Group. "It's a perfect addition to our line of high-quality, delicious meats our brand is so well known for."

The Champ burger is one of several flavor-filled varieties of burgers created by Meat District. These include "The O.G.," "Steak House," "Double Stack," and "The Smash," all made with 100% angus beef. That's not to mention the SHAQ burger, which is a half-pound of chuck, brisket, and short rib, represented by the world-renowned athlete-entrepreneur and Los Angeles icon, Shaquille O'Neal.

Meat District, a part of Golden West Food Group and a local L.A. company, launched in 2019 and has a history of thinking outside the box and has partnered with sports teams, athletes, and celebrity chefs, in addition to sponsoring major events across the nation.

"It is a great honor to be associated with the Los Angeles Rams organization. We are a Los Angeles and Southern California-based company. Celebrating and supporting the communities we serve is and will always be the most important thing to us," said Erik Litmanovich, chief executive officer of Golden West Food Group. "Meat District's partnership with the LA Rams provides us the opportunity to bring a quality product to the hands of LA fans just like us."

Locations selling "The Champ" burger and other Meat District products can be found by using the product locator on the company's website. By searching for specific products, users can see locations where products are sold.

To access the product locator tool and learn more about Meat District and its full range of products, visit EatMeatDistrict.com.

As part of the partnership, Meat District will have a presence across Rams content on digital, radio and social, as well as training camp. 

"We're excited to partner with Meat District on the debut of "The Champ" burger," said Rams Chief Commercial Officer Jen Prince.  "This is a great exhibit of brands joining forces to reach a shared audience and this is another way fans can celebrate on gamedays and beyond."

Source: Meat District

KEYWORDS: burgers new consumer products promotions

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