The past year has been challenging for the U.S. lamb industry between price inflation, labor challenges and the economic downturn, added to the lingering COVID pandemic. The American Lamb Board (ALB) released its FY22 Annual Report to inform mandatory Lamb Checkoff stakeholders of its work to mitigate the effects of outside forces and take advantage of opportunities.
“Even though many challenges are out of our control, it’s critical that we keep driving forward as hard as we can to promote American [lamb] and the [U.S. sheep industry,]” said Peter Camino, ALB chairman. “During this past tough year, your American Lamb Board worked to support our loyal American [lamb] retail and foodservice customers and invest in programs and strategies that can strengthen our long-term competitiveness. Making American [lamb] the preferred choice of consumers, chefs and retailers is at the core of your American Lamb Checkoff’s promotion, information and research programs.”