When it comes to the Super Bowl, the wing is king. The National Chicken Council (NCC) is releasing its annual Chicken Wing Report, projecting Americans to consume a record-breaking 1.45 billion chicken wings during Super Bowl LVII weekend. This figure represents an increase of 2% from last year’s report, the equivalent of 84 million more wings.
There are several reasons for the uptick, says National Chicken Council spokesperson Tom Super. "The two main reasons are more favorable prices and more people getting back to normal and gathering for the [big game,] whether at home or at a bar/restaurant," Super said. "While Americans are seeing inflation impact almost every part of their lives, both wholesale and retail wing prices are down double digits from a year ago, according to USDA, and consumers are seeing a lot more features and promotions."