More than half of consumers eat pork weekly, and price continues to be the top attribute consumers consider when making pork purchasing decisions at retail, online or in a foodservice environment, according to Midan’s newly released “Pork Attributes Report.”
The U.S. pork market, estimated at $876 million in 2022, is set to reach $1.3 billion by 2027, according to ReportLinker.com, “Pork Meat Market Research Report by Product, Packaging, Application, Region,” 2023. For companies looking to capitalize on this estimated growth, understanding consumer buying habits is key.