The Aquaculture Stewardship Council (ASC) has capped the first year of its unprecedented North American marketing campaign, celebrating responsibly raised seafood alongside over 50 industry partners through an array of in-person events and online activations reaching millions of consumers.
As revealed last March at Boston’s Seafood Expo North America (SENA), ASC launched an ongoing North American marketing campaign — the largest promotions investment in ASC’s history — aimed at engaging consumers on the benefits of certified seafood while showcasing the difference and value behind ASC certification.